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Amin Lakhani to head Mindshare Fulcrum

14-June-2013
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Amin Lakhani to head Mindshare Fulcrum

Mindshare has announced the elevation of Amin Lakhani as Leader - Team Unilever South Asia. In his new role, Lakhani will head Fulcrum, a unit of Mindshare that manages the media planning and buying for the Unilever business in South Asia, including India, Pakistan, Bangladesh and Sri Lanka. He will replace Anupriya Acharya, who is moving on from the organisation.

In rich experience of over 15 years, Lakhani has worked as a Product Manager with an Indian pharmaceutical company and in media agencies. In his stint with GroupM India, he handled various roles starting with Maxus as Head of Trading for West region, moving on to GroupM as Trading Head for West and then on to Mindshare, where he played the architect of The Exchange function in 2008, finally leading up the Trading Lead for the Unilever business.

Announcing the appointment, Ravi Rao, Leader South Asia, Mindshare said, “Amin was our unanimous choice and we know he will turn a new chapter in Mindshare Fulcrum by raising media excellence in strategic planning and world class execution backed up with award winning innovations for Unilever. We wish Anupriya all the best and thank her for a short, but great stint at Mindshare Fulcrum.”

Commenting on his new role, Lakhani said, "It is an exciting opportunity, especially in challenging times. Mindshare Fulcrum has been a centre of excellence. I am looking forward to building on our strong base and continuing to provide delight to India’s most esteemed client, Unilever." 

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