Top Story


Home >> Advertising >> Article

America Online plans India entry

Font Size   16
America Online plans India entry

A division of AOL-Time Warner, America Online, is all set to enter India. It proposes to set up a wholly owned subsidiary with an initial investment plan estimated at about Rs 500 crore.

The US-based Internet and entertainment group which has its focus on providing easy-to-use services for the mass market, is setting up a subsidiary to develop, manufacture and provide various software products in the Indian market. India will be the 17th country where America Online will be setting up shop.

The Foreign Investment Promotion Board is slated to take a decision on the company's proposal today. Indications are that the proposal may be approved with the rider that it will have to divest 26 per cent stake to domestic investors within 3-5 years.

America Online Plans to set up the wholly owned subsidiary with an initial investment of a little over $100 million. The US software major also plans to pump in additional investments over a period — the funds will be used to expand the Indian operations.

Though the businesses of the Internet-powered media and communication company includes interactive services, publishing, music, networks and film entertainment, sources said its proposed Indian subsidiary would be undertaking mainly the software development activities and internet-related services.

America Online also plans to use the proposed Indian subsidiary for sourcing some of the software products for AOL Time Warners’ international operations.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video