The winners for the Asian Marketing Effectiveness (AME) Awards 2011 have been announced. Ogilvy & Mather India and BBDO India lead the Indian winners’ list.
Ogilvy India has bagged seven metals including three Golds, three Silvers and one Bronze.
The Golds include Most Effective Use of Advertising for Vodafone Essar for ‘BlackBerry Boys’; in the Best Insights/ Strategic thinking category for Cadbury Kraft India and one more Gold for Breakthrough for entry titled ‘How ringing the bell can reduce violence against women’.
The first Silver is for Best Sustained Success for Bajaj Auto for Pulsar & Stunting: Creating India's best selling sports bike. Another Silver for Hindustan Unilever for Dove - Damage Expert and one more Silver for HUL again in the Most Effective Use of Sponsorship and Event Marketing category for Project Swasthya Chetna.
The Bronze metal is for Best Integrated Marketing Campaign for Cadbury titled ‘How we sold chocolate bars equaling more than 2.5 times the Great Wall’.
BBDO India has bagged five metals comprising one Gold, one Silver and three Silvers -- and all for the work done for Gillette’s W.A.L.S campaign.
The Gold is in the category ‘Best Marketing Campaign for National Brand Development for W.A.L.S. - Women Against Lazy Stubble. The Silver is for Best Integrated Marketing Campaign and three Bronzes in the categories of Most Effective Use of Public Relations; Best Ideas and Best Insights.
Mindshare India has bagged two metals – one Silver and one Bronze. The agency has bagged one Silver in Most Effective Use of Interactive Marketing category for Idea Cellular and the Bronze is for Hindustan Unilever’s Dove.
DDB Mudra has bagged a Bronze for Volkswagen in ‘Most Effective Use of Advertising’.
Dentsu Communications wins a Bronze for Aircel’s campaign ‘Save our Tigers’.
Reacting to the win, Hephzibah Pathak, President, Ogilvy & Mather, Mumbai, said, “We are delighted with our performance. This win is a reflection of our belief and commitment to the twin peaks of creativeness and effectiveness. And what gives us greater pleasure is that we have won across a spectrum of clients.”
Josy Paul, Chairman & NCD, BBDO India, said, “We are thrilled that the Gillette W.A.L.S. campaign has won at every major award show – Cannes Lions, Spikes Asia Pacific, Effies, GoaFest, P&G Global Awards, and at several other significant platforms. The AME result is the icing on the top of an effective idea. W.A.L.S. was started as a women’s movement against stubble. We never realised it would also start an award winning movement. Cheers to all the partners and to the insightful and brave people at P&G. It pays to listen to women!”