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Ambience wins creative duty of ICICI Bank’s money transfer business

21-December-2004
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Ambience wins creative duty of ICICI Bank’s money transfer business

After bagging the ICICI Corporate business, Ambience has gathered more from the financial major. The agency has cornered the bank’s global money transfer business. The account comes through a multi-agency pitch and is pegged in the region of Rs 7-8 crore.

The pitch was called in November. The other agencies in the fray were Lowe and FCB Ulka. This service is a new initiative from ICICI’s International Banking Group and is an extension of the existing Money2India service.

Confirming the development, Naren Chandra, Head, Marketing, International Banking Group, ICICI, expressed, “Ambience demonstrated a fair mix of creative and strategy. They were more focussed and in sync with what we had in mind for this particular product line.”

For the agency, the win means a lot. Said Subhash Kamath of Ambience: “From various perspectives, this is an exciting win for us. ICICI is one of the best financial brands and it is a matter of pride for anyone to have such a client in his portfolio. We are very proud.”

He explained that from a professional angle, the business allowed the agency a different kind of thinking. “Also, the duty would be to cater to the international audience. To get insights on those markets and then to present ideas is something that we are looking forward to,” added an enthused Kamath. The team constituted of Partha Sinha and Snehashish Bose from planning along with Tushar Wadwalkar for creative inputs and Rubit Gidwani.

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