Top Story


Home >> Advertising >> Article

Ambience wins creative duty of ICICI Bank’s money transfer business

Font Size   16
Ambience wins creative duty of ICICI Bank’s money transfer business

After bagging the ICICI Corporate business, Ambience has gathered more from the financial major. The agency has cornered the bank’s global money transfer business. The account comes through a multi-agency pitch and is pegged in the region of Rs 7-8 crore.

The pitch was called in November. The other agencies in the fray were Lowe and FCB Ulka. This service is a new initiative from ICICI’s International Banking Group and is an extension of the existing Money2India service.

Confirming the development, Naren Chandra, Head, Marketing, International Banking Group, ICICI, expressed, “Ambience demonstrated a fair mix of creative and strategy. They were more focussed and in sync with what we had in mind for this particular product line.”

For the agency, the win means a lot. Said Subhash Kamath of Ambience: “From various perspectives, this is an exciting win for us. ICICI is one of the best financial brands and it is a matter of pride for anyone to have such a client in his portfolio. We are very proud.”

He explained that from a professional angle, the business allowed the agency a different kind of thinking. “Also, the duty would be to cater to the international audience. To get insights on those markets and then to present ideas is something that we are looking forward to,” added an enthused Kamath. The team constituted of Partha Sinha and Snehashish Bose from planning along with Tushar Wadwalkar for creative inputs and Rubit Gidwani.


Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.