Ambience Publicis has bagged the creative duties of Digjam Suiting, following a pitch process which began in April 2006. The account size has been pegged in the region of Rs 8-10 crore. The incumbent agency was Grey Worldwide. Ambience Publicis COO, Rajiv Sabnis, has informed that work has already begun on the new business.
Speaking more on the new win, Sabnis said, “We bring strong experience in the lifestyle category and I think that this gives us an opportunity to further strengthen our expertise in the sphere. To add to that, Digjam is a prestigious brand to be associated with and we are delighted with this win. You will soon see some very exciting work from us.”
Sabnis had led the team involved in the pitch which also included Senior Creative Director Prasanna Sankhe, and VP, Account Management, Vikas Kumar. Kumar and Sankhe are heading this business as well.