Top Story


Home >> Advertising >> Article

Ambience bags creative duties of Club Mahindra’s new product

Font Size   16
Ambience bags creative duties of Club Mahindra’s new product

Mahindra Holidays and Resorts India Ltd’s Club Mahindra is in the process of launching a new product for its customers. The company had called agencies to present creative ideas to take care of the responsibility. And the decision has come in the favour of Ambience. The other agencies in the fray were Triton, Lemon Communications and Interface.

Since the account is a new one, the size of the business cannot be ascertained presently. The Club Mahindra spends in the region of Rs 8 crore. For the record, the responsibilities of Club Mahindra continue to be with Interface Communications. The new product begins with a Mumbai-centric launch and is planned for an August release. The marketing blitzkrieg begins a month prior to this.

The agency is jubilant with the win. Partha Sinha, EVP and National Planning Director, Ambience Publicis says, “They are a respected name in the hospitality industry and we are very delighted to have won these responsibilities. What is more important is that we would be working with them right from the inception of the product and hence will be able to forge a more meaningful partnership.”

He says the aim would be to try and infuse a newer look to the holiday and vacationing product per se. “There are a whole lot of interesting things that can be done here and are looking forward to it,” adds Sinha.

Mahindra Holidays and Resorts India Ltd is a part of the Rs. 6,000-crore Mahindra Group. In the financial year 2003-04, the company saw its member base grow by over 25 per cent. Club Mahindra Varca Beach Resort, Goa and Lakeview Resort, Munnar have won an RCI Gold Crown Award every year since its inception.


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve