Ambba Kuthiala joined eYeka as of the 2nd of March as Managing Director for Asia Pacific. Kuthiala, a former GM of Publicis Singapore had been leading large FMCG clients for the agency as Asia Business Director.
As FMCG brands increased their investment in crowdsourcing by 48% in 2014 compared to 2013 (source: upcoming trend report to be released by eYeka), the leading creative crowdsourcing platform has been successfully moving towards offering more strategic services for innovation and campaign ideation as well as high-end video content creation, leveraging its community as a creative engine.
Kuthiala will bring over 20 years of experience in the agency business with deep specialization in FMCG, personal care and healthcare to help eYeka’s clients leverage crowdsourcing more strategically and more effectively.
She joins a string of new hires in community management and strategic planning as well as a growing network of creative directors who work with eYeka’s community to enrich its creative output.
"Joining eYeka is a very conscious and exciting choice for me as it takes consumer engagement to the next level. A new communication model that helps clients get a fresh perspective on their brands by harnessing the power of “intelligent naivety” through crowdsourcing. I am looking forward to bringing my experience of working with large clients into a hybrid space that provides exciting solutions and provides the best ROI in the rapidly changing consumer landscape." Ambba Kuthiala, Managing Director Asia Pacific, eYeka
"Our trend report, soon to be released on eYeka, shows that 85% of the leading global brands have already used crowdsourcing in the last ten years. Our vision is to embed consumers’ creativity further into brand’s marketing and communication processes by making it the indispensable way to truly connect with what consumers want and to find out how to surprise them. Ambba will be paramount in helping us achieve that vision." François Pétavy, CEO, eYeka.