Top Story

e4m_logo.png

Home >> Advertising >> Article

Ambba Kuthiala joins eYeka as MD, Asia Pacific

07-March-2015
Font Size   16
Share
Ambba Kuthiala joins eYeka as MD, Asia Pacific

Ambba Kuthiala joined eYeka as of the 2nd of March as Managing Director for Asia Pacific. Kuthiala, a former GM of Publicis Singapore had been leading large FMCG clients for the agency as Asia Business Director.

As FMCG brands increased their investment in crowdsourcing by 48% in 2014 compared to 2013 (source: upcoming trend report to be released by eYeka), the leading creative crowdsourcing platform has been successfully moving towards offering more strategic services for innovation and campaign ideation as well as high-end video content creation, leveraging its community as a creative engine.

Kuthiala will bring over 20 years of experience in the agency business with deep specialization in FMCG, personal care and healthcare to help eYeka’s clients leverage crowdsourcing more strategically and more effectively.

She joins a string of new hires in community management and strategic planning as well as a growing network of creative directors who work with eYeka’s community to enrich its creative output.

"Joining eYeka is a very conscious and exciting choice for me as it takes consumer engagement to the next level. A new communication model that helps clients get a fresh perspective on their brands by harnessing the power of “intelligent naivety” through crowdsourcing. I am looking forward to bringing my experience of working with large clients into a hybrid space that provides exciting solutions and provides the best ROI in the rapidly changing consumer landscape." Ambba Kuthiala, Managing Director Asia Pacific, eYeka

"Our trend report, soon to be released on eYeka, shows that 85% of the leading global brands have already used crowdsourcing in the last ten years. Our vision is to embed consumers’ creativity further into brand’s marketing and communication processes by making it the indispensable way to truly connect with what consumers want and to find out how to surprise them. Ambba will be paramount in helping us achieve that vision."  François Pétavy, CEO, eYeka.
 

Tags

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...

Steifman joins the executive leadership team and will be based out of the San Francisco office

At the “Dentsu Aegis Network-exchange4media Digital Advertising Conference,” Abrol shared insights on how digital is transforming the way they operate and grow