Top Story


Home >> Advertising >> Article launches new campaign – Ab Sehan Kyun Karna?

Font Size   16 launches new campaign – Ab Sehan Kyun Karna? today launched its new campaign ‘Ab Sehan Kyun Karna’ along with announcing their first Amazon Great Indian Sale for 2018. The message to the customers is to do away with the old and usher in the new for the New Year!

With this campaign, wants to tap into the cultural truth that people in India generally manage with less-than-desired products and wait for special occasions such as Anniversaries and Birthdays to replace/upgrade them. The focus of the new campaign is the emotional and cultural conditioning that creates a barrier to accessing the goods Indians want.

The campaign features a series of ads on various situations in which customers break out of the spiral of managing with the next best thing.

The first film opens in a classic Indian kitchen, where the lady of the house is having a conversation with the mixer about how she has lived with its many tantrums over the years. The second film is set in a typical Indian bachelor pad. We see the protagonist using his old phone in spite of a loose charging port. Both the ads then change their tone with the characters declaring that the old mixer and phone have to go, especially since the Amazon Great Indian Sale is around the corner.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...