Tuesday saw yet another advertising war by country’s top e-commerce players—Amazon and Snapdeal. Snapdeal and Amazon India kicked off their day-long shopping festivals on Tuesday with front page ads on The Times of India. Snapdeal took the war a step further and bought the front page ad slot in Hindustan Times too. The e-commerce website has chosen a day which rival Amazon India slotted to kick-start its day-long shopping festival.
Amazon, however, decided to take a different route this time. Amazon has not made its 'Appiness Day' sale available to all its customers. It is offering the deals to only those who use their mobile app. Visitors to the website will be prompted to download and install the app to be able to avail of the offers.
Under the Snapdeal Savings Day shopping festival, the e-retailer is offering discounts on an hourly basis. With a clock ticking on the homescreen, users will know when their time to buy a certain product will be up. Despite the one hour window, most products are going off the stock pretty fast.
The discounts offered by Snapdeal range from 10 per cent to up to 70 per cent on different products. Apart from discounts on products, the retailer is offering 5 per cent and 10 per cent cash back for HDFC and Standard Chartered card holders, respectively. Also, you get Rs 50 cash back every time you make a purchase from the Snapdeal's app.
Amazon app play
Amazon, on the other hand, has offered huge discounts plus a chance to win 11 months of free shopping of up to Rs.11,000 per month. The move may very well increase the number of mobile app users and of course, buyers on Amazon.in.
Amazon’s Diwali Dhamaka week-long sale had not turned out to be a great shopping site in the early days. The site had crashed and later Amazon released a statement saying that they face latency issues and that they fixed the problem. Amazon had also tricked Flipkart by buying domain ‘bigbillionday’ which was actually the name of Flipkart’s sale which resulted in Amazon getting huge traffic on the day of Flipkart’s sale.
Looks like this trend of attempting to steal one another’s limelight is here to stay. With barely a month since the last flash sale war took place, we have the next one hitting the market. Consumers, definitely, are in for a treat, but how well do brands fare is yet to be seen.