Top Story


Home >> Advertising >> Article

Amazon rules Top 10 Brands after previous week's no-show: BARC Week 40

Font Size   16
Amazon rules Top 10 Brands after previous week's no-show: BARC Week 40

After a no-show in the previous week, Amazon entered BARC’s Top 10 Brands to take the no.1 spot with 22,668 insertions. Lalitha Jewellery took the second spot with 12,044 insertions. Vivo V7 Plus slipped to third spot with 8320 insertions.

With Diwali knocking on the door, a lot of new brands have entered the list across telecom, jewellery, handset and consumer goods. Idea 4G App, OPPO F3, Dettol Cool Soap, Kalyan Jewellers, Close Up Ever Fresh and Santoor Sandal and Turmeric entered the list at fourth, fifth, sixth, seventh, ninth and tenth spot with 7893, 7769, 7655, 7187, 6833 and 6787 insertions, respectively.

Dove Cream Bathing Bar slipped to eighth spot with 7106 insertions.

Meanwhile, in the Top 10 Advertisers list, Hindustan Lever, Reckitt Benckiser (India) and TVS Motor Company continued to retain the top three spots with 122,926, 56,769 and 31,585 insertions, respectively.

Cadburys India and Procter & Gamble retained their fourth and sixth spot with 26,617 and 23,975 insertions, respectively.

Brooke Bond Lipton India, Patanjali Ayurved and Godrej Consumer Products slipped to seventh, eighth and tenth spot with 21,082, 19,724 and 15,561 insertions, respectively.

Amazon Online India and The Himalaya Drug Co entered the list at fifth and ninth spot with 24,724 and 18,364 insertions, respectively.

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems