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Amazon Kindle’s new campaign highlights how reading should never stop

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Amazon Kindle’s new campaign highlights how reading should never stop

Amazon Kindle has introduced their new campaign titled ‘Because Reading Should never stop’. The campaign highlights how reading can be a non-stop affair with Amazon Kindle by one’s side. Whether you are in the flight, or right under the sun, or reading just before going to bed, Amazon Kindle has all the right features that real book lovers would appreciate.

Over the last two years, the brand has informed consumers about the product before introducing them to the enchanting world of the readers. However, this time Amazon Kindle has taken a different approach and by infusing light humour into the new campaign, the brand talks about how reading should never stop.

The new campaign includes a series of short films that highlight various features of Amazon Kindle, like its vast library, which stores around 1,100 books, ease of reading, be it at day or night and highly adjustable fonts to come easy on the eyes.

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Last year, Amazon Kindle introduced their campaign titled ‘We are the Readers’ which captured the enchanting world of the readers. It was a beautiful narration of people who love to read, no matter where they are, and to help them keep up their reading habit is the Amazon Kindle.

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In 2014, the campaign ‘Celebrating the joy of reading’ introduced the readers to the features of the product. The primary goal of the film was to introduce e-reading as a concept, keeping in mind our culture and emotion. The ad narrated that we are a country, where storytelling is an integral part of our culture, remember stories told to us by our grandmothers, mothers and sisters, and connect with them emotionally. The campaign introduced the readers to the whole new world of Kindle by talking about its features.

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The brand is engaging with readers online through the hashtag #ReadingShouldNeverStop


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