Top Story

e4m_logo.png

Home >> Advertising >> Article

Amazon India tops BARC's Top 10 Brands list for the third consecutive week

01-February-2017
Font Size   16
Share
Amazon India tops BARC's Top 10 Brands list for the third consecutive week

BARC India’s third week of 2017’s viewership and ad insertions data saw Amazon topping Top 10 Brands for the third consecutive time and strengthening its position in the Top 10 Advertiser list.

BARC’s Top 10 Brands Across Genres list saw the reappearance of many players but ecommerce giant Amazon.in continued to hold its top spot with 21,672 insertions. In fact compared to the previous week, it has nearly doubled its insertions this week. It didn’t see the mention of the other two ecommerce players Myntra and Snapdeal who had been aggressive with their advertising last two weeks. These three e-commerce players made a comeback to the list in week 1 (December 31-January 6).

Fogg Scent, Vodafone Superhour and Pizza Hut Pan Pizza returned to the list at second, fifth and eighth spots with 8426, 6988 and 5821 insertions respectively. 

Lizol and Tide Plus took the ninth and tenth spots with 5743 and 5560 insertions.

Automobile brand Maruti Suzuki’s model Ignis fetched the sixth spot with 5821 insertions.

Old players like Airtel 4G, Dettol Liquid Soap, and Surf Excel Easy Wash climbed up the ladder claiming third, fourth and seventh spots with 7845, 7285 and 6087 insertions respectively.

In the Top 10 Advertisers list, the top three players FMCG company Hindustan Lever, Reckitt Benckiser India, Baba Ramdev’s Patanjali Ayurved and Cadbury India held on to their spots with 102534, 61127, 32270 and 29194 insertions respectively.

Amazon Online India Pvt Ltd and Procter & Gamble moved up to fifth and sixth spots with 27089 and 21118 insertions respectively.

Pond’s India and Brooke Bond Lipton India Ltd slipped to seventh and ninth spots with 19509 and 18624 insertions respectively.

Smithkline Beecham returned to the list at eighth spot with 18624 insertions.

ITC Ltd retained its tenth position with 17444 insertions.

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...