Amazon.in entered BARC’s Top 10 Brands to lead the category for Week 25 (June 17–23) with 13,557 insertions. Ministry Of Drinking Water and Sanitation, Reliance Trends and Parle Hide & Seek Platina Collection joined the list at third, ninth and tenth spots with 9,613, 8,127 and 7,162 insertions, respectively.
Videocon D2H and Surf Excel Easy Wash moved to second and eighth spot with 10,502 and 8,264 insertions, respectively.
Make In India, Idea 4G, Horlicks and Colgate Dental Cream slipped to fourth, fifth, sixth and seventh with 9,188, 9,175, 9,101 and 8,462 insertions, respectively.
In the Top 10 Advertisers list, Hindustan Lever and Reckitt Benckiser (India) continued to retain the top two spots with 1,26,164 and 67,703 insertions, respectively.
Cadburys India andPatanjaliAyurved moved to third and fourth spot with 25,136 and 21,948 insertions, respectively.
ITC Ltd, Colgate Palmolive India and Brooke Bond Lipton India slipped to fifth, seventh and eighth spot with 20,179, 19,099 and 19,089 insertions,respectively.
Smithkline Beecham and Amazon Online India entered the list at sixth and tenth spot with 19,267 and 16,583 insertions, respectively.
Marico retained its ninth spot pulling in 17,221 insertions.