BARC’s second week of 2017 (January 7-13) saw ecommerce giant Amazon India making its presence in both Top 10 Brands and Advertisers list under Across Genres category, the only player to do it. Meanwhile the Top 10 Brands list saw online retail players Amazon India and Snapdeal returning to it.
BARC’s Top 10 Brands list saw quite a few new players but Amazon.in continued to remain at the top with 11,592 insertions. Among the ones who entered the list are TVS Apache RTR 200 4V, Harpic Power Plus Bathroom Cleaner, Dettol Toilet Soap and Jio Digital Life at second, third, fourth and eight spots with 10,401, 9807, 9385 and 6310 insertions respectively.
Previous week, the three big ecommerce players had made a comeback to this list after Diwali. However, apart from Amazon, none have retained their strong hold on insertions on week 2. Myntra dropped out while Snapdeal slipped to ninth spot with 6296 insertions.
Meanwhile, telecom player Airtel 4G was at fifth spot with 9185 insertions.
Harpic Power Plus was at sixth spot with 8608 insertions.
On the other hand, old players Dettol Liquid Soap moved up to the seventh spot with 7024 insertions and Surf Excel Easy Wash slipped to the tenth spot with 5872 insertions.
In the Top 10 Advertisers list, the top three players FMCG company Hindustan Lever, Reckitt Benckiser India and Baba Ramdev’s Patanjali Ayurved held on to their spots with 94,883, 59,708 and 31,686 insertions respectively.
Cadbury India moved up to the fourth spot with 25,488 insertions.
Pond’s India, Brooke Bond Lipton India Ltd, Procter & Gamble and ITC Ltd climbed down to fifth, sixth, seventh and tenth spot with 23,008, 20,278, 17,681 and 14,438 insertions respectively.
Amazon Online India Pvt Ltd stands at eighth spot with 17,512 insertions.
Super Cassettes Industry entered the list at ninth spot with 17,250 insertions.