Humour as a genre is not limited to entertainment alone but can be used as a method of aggressive marketing too. This is what Amazon India did on Monday when it roped in popular comedy actor Gaurav Gera to promote its products on Twitter using the hashtag --#ApniDukaan.
Gera, popular for his ‘Chutki-‘the Shopkeeper’ antics on Big Magic, engaged consumers online in his trademark style while highlighting Amazon India’s latest range of products and addressing queries related to #ApniDukaan using short video formats.
Here are few video links from Amazon’s #ApniDukaan campaign:
‘Apni Dukaan’ campaign was launched earlier this month to capture the dilemma of consumers who choose to shop on-line. The campaign demonstrates how Amazon can be the solution in such cases. Amazon has unleashed a 360 degree campaign with integrations across mediums-OOH, Radio, Digital and Social to promote the ‘Apni Dukaan’ campaign nationwide.
Commenting on the new campaign, Amazon India spokesperson said, “While e-commerce adoption is growing in the country, there is still a large section of population that is hesitant about making purchases online. In order to convey features like easy returns and access to genuine products that essentially build customers’ trust and confidence in shopping on Amazon.in, we decided to use a phrase from Indian popular culture “Yeh Apni Dukaan Hai”. In daily parlance, customers generally use ‘Apni Dukaan’ in reference to those stores that they are more familiar with and have complete trust in. We want to make people aware that Amazon.in is one such store. Customers can shop on Amazon.in and be always assured of buying genuine products, experience easy returns, get quick and reliable delivery and thus have a delightful shopping experience each time they shop on our site.”
Click here to view the ad: