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Amazon’s ‘Lion Dog’ campaign for Japanese markets goes viral

01-April-2016
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Amazon’s ‘Lion Dog’ campaign for Japanese markets goes viral

The new ad campaign by Amazon titled ‘Lion Dog’, which is specifically aimed at the Japanese consumers, is fast catching up with the online community on account of its strong emotional appeal.

 The ad talks about Amazon Prime’s free same day delivery benefit. The video has got more than 40,000 views on the brand’s YouTube channel and the social media channels are abuzz with positive conversations about this new ad campaign.

Click here to view the ad:

The new commercial shows how a baby likes to play with the stuffed lion but is scared of the family’s golden retriever. Looking at how frightened the infant gets, the dog moves aside, and silently watches the toddler. It is the dad who notices this and decides to bridge the gap between the two. He goes on to order a lion’s mane from Amazon Prime. The 0.30 second video ends with the dog wearing the mane and coming near the child. They immediately start connecting, with the child having forgotten all its fears.

According to reports, an Amazon Prime member enjoys a lot of benefits like free same-day delivery, access to prime video, opportunity to subscribe to some premium channels at a discount, enjoy great access to music at Amazon Music and also rent one book for free every month at Kindle Lending Library. Other privileges include unlimited photo storage and discounts on latest video games. One can avail all these offers at a 99$ annual membership fee. 

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