Amagi, the leader in cloud-based TV broadcast infrastructure and content regionalisation platforms, today announced the launch of its office in London. The new office is the result of Amagi’s rapid growth in the UK and its goal to further expand its reach in the European Union and the Middle East.
In the last quarter, the company had started operations in Japan as part of its global expansion plan.
Besides, the company is setting up an experienced team in Europe and has made its first appointment with Nick Wrinch, who will head Amagi’s sales in the EMEA region.
Amagi is witnessing a surge in demand for its cloud-based channel playout, content regionalisation and OTT platforms in the EMEA region. The company already has multiple customer engagements across Europe and the UK is an important broadcasting hub in the region. Amagi’s local presence will augment its sales support services and enhance customer experience.
“We couldn’t be more excited about our new office in the broadcasting epicentre of Europe. The London office is a key milestone in our growth path. It reflects the growing confidence of TV networks on our platforms and Amagi’s commitment to invest in the region. We are now closer to our clients, and with our local presence, we are building a strong reseller network to accelerate the adoption of Amagi’s cloud technologies,” said KA Srinivasan, co-founder, Amagi.
On the appointment of Wrinch, Srinivasan said, “We are delighted to have Nick. He is an accomplished industry executive who has the expertise to support Amagi through our significant period of growth. In Nick, we have an able leader in Europe to not only strengthen client relationships, but also build a highly-efficient local team.”
Wrinch said, “The broadcast industry is embracing cloud technologies at a rapid pace. Amagi has exciting products that meet the current and future needs of TV networks. I am excited to be a part of Amagi and look forward to scaling its footprint in EMEA for our channel playout, regionalisation, and OTT platforms.”
Wrinch has over two decades of experience in the TV industry and has held several senior management positions. He has worked with companies such as Irdeto, Pace and Cable and Wireless. He joins Amagi from Ericsson TV, where he was the Director and Head of Indirect Channels.