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Amagi expands into Japanese TV broadcast industry

Amagi expands into Japanese TV broadcast industry

Author | exchange4media News Service | Wednesday, Nov 19,2014 10:41 AM

Amagi expands into Japanese TV broadcast industry

Amagi, a company operating in cloud-based TV broadcast platforms has announced the opening of its sales and support office in Tokyo, Japan. The office will oversee Amagi’s progression into the Japanese TV broadcasting industry, giving TV networks in the region improved access to its channel playout and monetization solutions.

The office in Tokyo will be managed by Shunsuke Matsuda, former Executive Technology Officer for Future Strategies at Panasonic. Matsuda commented, “The office creates a range of opportunities for Amagi Japan and has great potential to further deepen our engagements with the Japanese broadcasting industry.”

Amagi uses cloud-based technologies to launch new TV channels, manage the entire channel playout, localize content and targeted advertisements on traditional as well as OTT platforms. Amagi’s platforms deliver 99.99% broadcast SLAs at nearly half the costs over a traditional set up whilst being reliable, flexible and cost effective.

Matsuda commented, “TV networks in Japan are looking for cost-effective solutions for OTT and traditional playout, and are seeking partners who can provide both playout and ad monetization capabilities. Amagi’s advanced cloud-based infrastructure enables OTT and traditional broadcasters to manage their playout over the cloud as well as monetize mid-roll advertising in their content.”

“Japan is a key market for us and our expansion into the region is a testament to the growing confidence of TV networks in our platforms and technology. It presents us with a tremendous opportunity to work with local broadcasters to positively impact their operational efficiencies and create more avenues for channel monetization,” said Baskar Subramanian, co-founder, Amagi.

The company works with both large and niche TV networks globally, with over 1,000 installations in 10 countries.

Later this week, Amagi Japan is participating in the InterBEE 2014 conference, addressing three distinct market needs. The company will showcase its flagship channel playout platform at the Alvix Corporation stand. At the Itochu Cable Systems booth, attendees will get a closer look at how Amagi’s platforms can support “Cool Japan” initiatives. Amagi Japan will also showcase its OTT solutions at its booth at InterBEE 2014.

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