The Advertising Club of Bombay held an innovative workshop for industry
professionals on December 8. Professionals from various advertising and marketing
agencies gathered to hear adman Alok Nanda speak on experiential branding.
Sponsored by Mumbai Mirror, the day-long workshop looked at key issues in branding and communication. Nanda talked about the opportunities in this field through various case studies that he had dealt with, as well as through an interactive session with the attendees on how to enhance brand experience.
“It would be really great if the people who came picked up good skills through this workshop and go back having learnt something vital,” said Nanda, who was conducting an advertising workshop after several years.
The workshop looked at various branding exercises done in recent times, which included that for Adlab multiplexes, Kaya, and energy drink Red Bull.
An interactive session, where the attendees brainstormed on experiential branding strategies for a bank, followed along with a question answer session.