Top Story

e4m_logo.png

Home >> Advertising >> Article

Alok Nanda enthralls advertising honchos at Ad Club’s workshop on branding

09-December-2006
Font Size   16
Share
Alok Nanda enthralls advertising honchos at Ad Club’s workshop on branding

The Advertising Club of Bombay held an innovative workshop for industry professionals on December 8. Professionals from various advertising and marketing agencies gathered to hear adman Alok Nanda speak on experiential branding.

Sponsored by Mumbai Mirror, the day-long workshop looked at key issues in branding and communication. Nanda talked about the opportunities in this field through various case studies that he had dealt with, as well as through an interactive session with the attendees on how to enhance brand experience.

“It would be really great if the people who came picked up good skills through this workshop and go back having learnt something vital,” said Nanda, who was conducting an advertising workshop after several years.

The workshop looked at various branding exercises done in recent times, which included that for Adlab multiplexes, Kaya, and energy drink Red Bull.

An interactive session, where the attendees brainstormed on experiential branding strategies for a bank, followed along with a question answer session.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.