Ashutosh Legend Multimedia Pvt. Ltd (ALMPL) has got itself an Indian Newspaper Service (INS) accreditation beginning May 2007. With this new status, the agency has chalked for itself a growth plan with a target of business worth Rs 100 crore by the end of the financial year 2007-08.
Ashutosh Pande, Managing Director, ALMPL, said, “Our philosophy of partnering clients in growth evidently reflects in our success story. Our core competence in specialised areas of brand communication like planning, creative, media and public relations holds us in good stead. We have an enthusiastic and dedicated team to work towards this motive.”
Since its inception in 2002, the portfolio of ALMPL’s clients includes Lucera Jewellery, Mangal Keshav Group, Oberoi Constructions and Kiah Diamonds. The agency’s current annualised billing is Rs 25 crore. ALMPL is thrusting on PR activities to serve clients more with new key management personnel in the new structure.
With the current roster of clients, ALMPL has further restructured the services to its existing clients. It has added new manpower to head each key function. Vikas Chandorkar will lead the agency as President, while Uday Parkar is the Creative Director of the agency. GP Pathak will head the new business development plan for ALMPL and Ravi Narayanan has taken up the servicing of all existing clients.
Pande further said, “We have implemented a plan to lead the agency to a new height in the rapidly-evolving markets. I firmly believe that today’s market is evolving everyday. Our belief is that when an advertising agency renders 360-degree service solutions to its clients, it is then possible to build a threshold level, which would lead to achieve set targets.”
As is known, being an INS accredited agency, ALMPL can avail benefits like extended payment period to publications. Publications, too, are more confident dealing with INS accredited agencies.