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Allied Media assigned Rs 20-cr media mandate for No Marks

10-March-2009
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Allied Media assigned Rs 20-cr media mandate for No Marks

Allied Media has bagged the media duties of ‘No Marks’, an Ayurvedic skincare range of products from Ozone Ayurvedics. Shripad Kulkarni, COO, Allied Media, has confirmed the account size to be in the region of Rs 20 crore. It may be recalled that top cop Kiran Bedi had recently been roped in for the brand campaign for No Marks. OMS is the incumbent agency. The win was not preceded by any multi-agency pitch.

Commenting on the development, SC Sehgal, CMD, Ozone Group of Companies, said, “Ozone has been at the forefront of introducing pioneering products like ‘No Marks’ by introducing new and innovative products for various skin-related problems. Increasing competition, current market scenario and constant change in demand of consumers has instigated a change which is inevitable. This, indeed, is an inflexion point for the company and the brand, when we will revisit our marketing and media strategies, to reinforce our position of a ‘Skincare Specialist’.”

Reacting to the win, Shripad Kulkarni said, “No Marks is a challenging brand as it is poised to take on the leaders in the skincare segment. To achieve this, we will have to create a paradigm shift by conceptualising an innovative360-degree media solution. Our past experience, innovative media marketing proprietary tools and the support of the Percept Group’s inherent capabilities and strengths will enable us to provide a holistic media strategy for No Marks, which is effective and efficient.”

Neeta Aggarwal, COO, Ozone Ayurvedics, added here, “Women are beginning to realise their inner confidence, which has started reflecting in their looks. This is the change that No Marks as a brand wishes to be a part of. As an agent of positive change, we wish to reach to a larger number of Indian women by giving them a reason to look and feel beautiful, that is, flawless skin.”

“We believe in the capabilities of Allied Media’s 360 service to partner us in challenging the brand leaders. We will together aim to leverage the brand potential to gain maximum mileage,” she added.

The No Marks skincare range includes creams, face pack, face wash, soaps, lotions, scrubs and lip balms.

Also read:

No Marks ropes in top cop Kiran Bedi for new brand campaign

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