Allied Domecq Spirits & Wine, the second largest spirits and wine company in the world, has launched a new canister pack for Teacher's Highland Cream in India. Teacher's scotch whisky sells more than one million cases across the world and is the largest selling scotch brand in India.
The new slender oval shaped canister pack - resembling a cask - makes the product more tamper proof with its composite packaging. Appealing to urban scotch lovers seeking international quality at value for money.
On the launch, Harish Moolchandani, Managing Director, Allied Domecq Spirits and Wines (I) Pvt Ltd said, "The Teacher's brand contains a higher proportion of single malts than any other premium brand and accounts for one in every four bottles of blended Scotch whisky sold in the UK. This global leadership is reflected even in India where Teacher's is the most preferred scotch brand."
Asked on the new look, he added, "I am confident the new look of Teacher's will appeal to true scotch lovers who like their drink to reflect their stylish personality."
Bill Bergius, Director Brand Heritage and the fifth generation descendant of the Teacher's whisky family, said, "Teacher's Highland Cream was the first special blend of William Teacher that became highly popular in the 1880s which led him to concentrate his energies on producing and marketing it as Teacher's Highland Cream. The launch of the all new canister pack on Teacher's 175th anniversary is a befitting salute to this splendid product."
"Teacher's Highland Cream contains 45 per cent malts including Glendronach and Ardmore malts in particular that give it a rugged, intense flavour, silky texture and clean aftertaste which suits the refined Indian pallet," he added.