Alliance Advertising has bagged the Media duties for Vivo India.
On the win, Jogesh Bhutani, Director, Alliance Advertising said, “We are excited to partner with Vivo in being a part of their journey to help them achieve milestones in India.”
Bhutani added, “With a slew of launches and the slugfest for the market share between the offline vs the online brands, IPL 2016 provides a disruptive advertising platform for brand differentiation.”
Alex Feng, CEO, Vivo India, said, “We have opened the pitch last month for our media buying mandate. We were on the lookout for a partner that could help us with the right strategy for the brand to amplify our IPL association, while maintaining overall efficiencies. With Alliance, we found a right mix of these capabilities and we are happy to partner with them”
Arshad Nizam, Director, Alliance Advertising said, “Given the partnership with existing clients and our focus on new age sectors, is helping us win new businesses and build exciting partnerships.”
In October last year, Vivo replaced Pepsi as the title sponsor of Indian Premier League for the next 2 years.