Top Story

e4m_logo.png

Home >> Advertising >> Article

Alliance bags media duties for Vivo India

01-March-2016
Font Size   16
Share
Alliance bags media duties for Vivo India

Alliance Advertising has bagged the Media duties for Vivo India.

On the win, Jogesh Bhutani, Director, Alliance Advertising said, “We are excited to partner with Vivo in being a part of their journey to help them achieve milestones in India.”

Bhutani added, “With a slew of launches and the slugfest for the market share between the offline vs the online brands, IPL 2016 provides a disruptive advertising platform for brand differentiation.”

Alex Feng, CEO, Vivo India, said, “We have opened the pitch last month for our media buying mandate. We were on the lookout for a partner that could help us with the right strategy for the brand to amplify our IPL association, while maintaining overall efficiencies. With Alliance, we found a right mix of these capabilities and we are happy to partner with them”

Arshad Nizam, Director, Alliance Advertising said, “Given the partnership with existing clients and our focus on new age sectors, is helping us win new businesses and build exciting partnerships.”

In October last year, Vivo replaced Pepsi as the title sponsor of Indian Premier League for the next 2 years.

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India