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Alkem Labs appoints Starcom as Media AoR; account size pegged Rs 15 crore

30-March-2006
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Alkem Labs appoints Starcom as Media AoR; account size pegged Rs 15 crore

Starcom MediaVest Group has been appointed the media planning and buying AOR by Alkem Laboratories. The appointment is one of the first and formative steps of the company in getting into marketing consumer products, where they needed help from a media specialist to guide them through their contact planning and investment. The account size is pegged in the vicinity of Rs 15 crore.

Commenting on the appointment, Praful Gupta, Marketing Manager, Alkem Laboratories said, “I have worked with Starcom before, when they were handling Balsara, and I am aware of their professional, passionate and the ‘nuts and bolts’ approach to communication and contact planning. They now seem even stronger on real time delivery with the capability to handle almost all aspects of communication, through their various divisions and arms. They have been launch experts and it’s a pleasure to work with them again. As we speak, they are already a key member of the team busy in developing launch strategies with us.”

“What can be better news to get business from someone who has seen our work before and believes in what we truly deliver and stand for. We are glad we did not have to get into a speculative pitch to be their partner in their new endeavours. We congratulate them for their maturity, thanks to which the team is already deeply involved in putting together real launch plans, and we have an exciting next quarter ahead,” added Manish Porwal, Executive Director, Starcom Worldwide, India – West.

They are likely to come up with products in the ‘functional foods’ space. The creative account resides with Capital Advertising. The company is now taking strides and focusing their energies in building OTC products. Major expansion plans are on the anvil to build strong OTC brands in the near future.

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