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Alex Kuruvilla slated to head Condé Nast operations in India

05-April-2006
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Alex Kuruvilla slated to head Condé Nast operations in India

US-based publishing group Condé Nast is foraying into the India market. According to sources familiar with the situation, Condé Nast has appointed former MTV Networks India MD Alex Kuruvilla to head the operations here. Kuruvilla, who is in Spain currently, couldn’t be contacted at the time of filing the story but the sources inform that he is already consulting with the group for its European operations as a precursor to his setting up the Indian operations. A designation hasn’t been decided but these sources indicate that it is likely to be Managing Director.

Kuruvilla had spent over six years at MTV as MD, MTV Networks India, and EVP, MTV Networks Asia, before quitting the Network in June 2005. An advertising professional with a passion for music and entertainment, Kuruvilla joined MTV in 1999, moving from erstwhile Hindustan Thompson Associates (now JWT). During his tenure, MTV grew from a single channel to a network consisting of three channels with the launch of kids’ channel Nick and VH1, an international music and lifestyle channel.

Condé Nast, which is the world’s largest privately held publishing group, will be a serious player in the country considering some of the titles of the group that have created a significant mark in the international print scene. Internationally, the group has more than 20 titles across various specialist segments. Some of the titles from the group are Vogue, GQ, Wired, Vanity Fair, Glamour, Condé Nast Traveller, Allure, Gourmet, Bride, Hollywood at Home and House & Garden amongst others.

Reportedly, Condé Nast has decided to start with two of its magazines, the flagship brand Vogue, which has become a fashion bible world over, and Glamour to India through a 100 per cent subsidiary.

Interestingly, Condé Nast has also been in the news for some of the websites of these magazines that have won awards internationally. An indication of the focus of the group in various mediums is seen in CondeNet.com, the website which brings Condé Nast magazines to the digital space. It is likely that Condé Nast will be looking at the Internet closely in India too.

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