Top Story

e4m_logo.png

Home >> Advertising >> Article

Alcis Sports Signs Shikhar Dhawan as brand ambassador

20-November-2017
Font Size   16
Share
Alcis Sports Signs Shikhar Dhawan as brand ambassador

Alcis Sports, a cutting-edge Indian performance wear brand, today announced the appointment of celebrated Indian cricketer Shikhar Dhawan as the brand ambassador for the company. Dhawan will be associated with Alcis Sports for an initial period of two years.

Alcis Sports prides itself as being unapologetically competitive in nature, something that Dhawan is widely respected for. The Delhi dasher, known for his belligerent playing style and flamboyant strokes, has been a great asset to Indian cricket across all three formats, making him a much sought-after name in cricketing circles.

“Alcis Sports is a great upcoming brand with top-notch quality, and I’m very pleased to associate with it. India is globally a huge sportswear manufacturing hub, and it is great to see an Indian homegrown brand trying to make a mark”, said Dhawan on his association with Alcis Sports.

Alcis Sports would soon be launching a marketing campaign involving Shikhar Dhawan, spanning print, digital, events and retail marketing. Alcis Sports also recently debuted its maiden TVC featuring popular television personalities Lauren Gottlieb and Karan Tacker during the FIFA U-17 World Cup.

Speaking on the appointment of the Indian cricketer as brand ambassador, Parminder Datt, Head - Marketing, Alcis Sports said, “Alcis Sports is a challenger brand that is willing to break conventions and defy the status quo. Shikhar Dhawan is someone who wears his passion on his sleeve and with his amazing work ethic, embodies perfectly what Alcis Sports stands for. He is a true modern Indian icon for the new-age India, and we are thrilled to have him on our side for our endeavours to spread awareness about Alcis Sports among our target audience.”

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’