Top Story

e4m_logo.png

Home >> Advertising >> Article

Akashneel Dasgupta returns to ADK Fortune

03-March-2017
Font Size   16
Share
Akashneel Dasgupta returns to ADK Fortune

ADK Fortune has hired Akashneel Dasgupta as the Sr. Vice President and Executive Creative Director. He will be based out of the Delhi office.

Dasgupta will handle the mandates for clients serviced out of Delhi NCR and Chennai. He had been part of ADK Fortune earlier too and has been an integral part of its growth story over the last four years. Interestingly, he started his career as a planner and moved on to the creative function over time. He has extensive experience in categories that include FMCG, Automobile, Fashion, Telecom, Healthcare and Consumer Durables, to name a few.

“ADK is like homecoming to me after a short but beautiful stint at Dentsu Impact. ADK is a dream that is part fulfilled but still there is a long way to go. Dentsu was gracious enough to allow me this opportunity to be back and realise the true potential of ADK. I am sure you would hear more from us soon,” said Dasgupta about his new role at ADK.

An alumnus of MICA, Dasgupta has spent more than 12 years in the advertising industry. He is an avid quizzer and has been a winner of prestigious quizzes like Tata Crucible and Chaos. He has also been a three times National Runners Up at the Brand Equity Quiz and a visiting faculty at management institutes such as MICA and ICFAI.  

Commenting on the appointment, Subroto Pradhan, Head, ADK Fortune, said, “I'm delighted to have Akash back at ADK-Fortune. It's almost like homecoming for him. He has been very much part of ADK-Fortune's growth agenda in the past. His coming back strengthens our resolve towards effective creative solutions for our clients. He will lead a charged up team to produce some exciting creative work on various brands that we handle.”

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems