Putting all speculations to rest, Airtel has moved its creative business to JWT India. Senior sources close to the development have confirmed the news to exchange4media. With this, Airtel has ended its 15-year relationship with Rediffusion Y&R. The Airtel account has been pegged at Rs 400 crore.
It may be recalled that Bharti Airtel had awarded the creative duties of its DTH venture, Airtel Digital TV, to JWT in 2008.