Top Story

e4m_logo.png

Home >> Advertising >> Article

Airtel launches ‘Wynk Music’ TVC campaign

20-December-2014
Font Size   16
Share
Airtel launches ‘Wynk Music’ TVC campaign

Bharti Airtel, rolled out a new TVC campaign for its ‘Wynk Music’ application. Airtel’s innovative offering - Wynk Music is a carrier agnostic music application for mobile that offers an integrated mobile music experience with full track audio streaming, cache downloads, mp3 purchase, internet radio and caller ring back tone features.

The Campaign
The brand has invested heavily behind mobile data adoption. Through the Re 1 Entertainment Store and the Vernacular Airtel Live campaign, the brand has ensured that key barriers to data adoption have been eliminated. The brand is now focussing on ensuring those who have started using internet on their mobiles have more reason to do so.

The tvc is based on the proposition that everyone loves listening to music. Whether it is cheerful and happy or soulful and sombre, we all need our daily dose. Airtel  brings  an all new TVC on its Wynk Music – a music app made for smartphones based on this proposition.


The TVC
The TVC is a colourful, larger-than-life avatar of the App. The film starts on a sombre note, with a college lass in a bad mood because of a fight she has had with her boyfriend. She resorts to music to change her mood. She starts the Wynk app on her phone and realises that she has taken centre-stage in a large auditorium filled to the brim with musicians of all genres and languages. As she swipes from one song to another on Wynk, a motley group somewhere in the crowd livens up and delivers the chosen number. The wide range of genres available on Wynk are reflected in the colourful melting pot of artists in the auditorium. Each artist is jostling for space and an opportunity to play his piece and impress the girl. What comes out as a culmination is a riveting film which leaves one spell-bound by the music and the visual spectacle. The film ends on a musical high, with the girl grooving to a number she starts air-guitaring with. She throws herself at the crowd, completely lost in her music.

Watch the  TVC here -



Credits

Creative agency:                     Taproot
Director:                                  Ram Madhwani
Music:                                     Sameeruddin 
Production:                             Equinox Films
Media Agency:                       Madison

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

At the “Dentsu Aegis Network-exchange4media Digital Advertising Conference,” Abrol shared insights on how digital is transforming the way they operate and grow

The Dentsu Aegis Network-exchange4media Digital Report 2018 that was unveiled on January 16, 2017

The rapid up-take of connected devices and broadband connectivity will be instrumental in media consumption shifting beyond traditional media formats such as broadcast and cable TV towards digital med...