Top Story


Home >> Advertising >> Article

Airtel launches ‘Bachat Ki Khunn Khunn’ campaign for its prepaid users

Font Size   16
Airtel launches ‘Bachat Ki Khunn Khunn’ campaign for its prepaid users

Bharti Airtel has now launched a new campaign announcing the season of savings for Airtel prepaid users. As part of this, customers will now be able to avail a host of value-for-money offers by simply shaking the ‘My Airtel’ application window on their mobile phones – an all new feature aimed at giving customers a quick and fun way of availing the best recharge deals on Airtel prepaid. The new TVC is a creative execution based on the premise of ‘sound of savings’.

The television commercial features a montage of people from all walks of life who are shown shaking their phone and celebrating. Young and spirited in its tonality, the film is also supported by a catchy new jingle that has been composed by Sameer-ud-din, a prominent music composer in the ad-film industry. The film delivers a simple message in a joyful and interesting manner. The overall proposition ---- ‘Bachat ki khunn khunn’ or the sound of savings is what you will hear if you are a My Airtel app subscriber.

The campaign has been conceptualized by Taproot India. The TVC will also be accompanied by digital, outdoor, radio, retail POS and print.

You can watch the ad here:



Client- Bharti Airtel

Agency- Taproot Dentsu

CEO- Umesh Shrikhande

CCOs- Agnello Dias/ Santosh Padhi

Writers- Agnello Dias/ Apoorva Jain

Account Management- Gargi Vegiraju/ Alekhya Marada

Production House- Good Morning Films

Director- Shashanka Chaturvedi

Producer- Robin Dcruz

Music- Sameeruddin

Cinematographer- Jason West

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship