Airtel and Research In Motion, a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market, have introduced BlackBerry 7100g business phone in India. The phone brings to the country SureType keyboard technology and the best combined wireless phone, e-mail and data experience for users who prefer a traditional 'candy bar' handset design.
The BlackBerry 7100g will be available in the country at an introductory price of Rs 19,000. It allows four hours of talk time and eight days stand by time. It features quad band support that includes Bluetooth and speakerphone with push-based wireless email, SMS, web browser and personal organiser applications.
Atul Bindal, Director and Chief Marketing Officer, Bharti Cellular Limited, said, “Airtel is the first and only service provider in India to offer BlackBerry. This launch will catalyse further growth of BlackBerry in India as it gives customers more choice and meets their mobile lifestyle needs and preferences.”
According to Don Morrison, Chief Operating Officer at Research In Motion, “The BlackBerry 7l00g and its innovative SureType keyboard technology deliver a compelling phone and messaging experience in a sleek and stylish design. Airtel' s strong technical and service capabilities add significant value and we think the combined offering will be very appealing to customers looking to upgrade from their existing mobile phone.”
For individuals and smaller businesses, BlackBerry Internet Service allows users to access up to ten corporate and personal e-mail accounts from a single device. For corporate customers, BlackBerry Enterprise Server software tightly integrates with Microsoft Exchange, IBM Lotus Domino and Novell Group Wise and works with existing enterprise systems to enable push-based, wireless access to e-mail and other corporate data with industry-leading security features.
Airtel launched BlackBerry in October 2004 with three BlackBerry models in India – the BlackBerry 7730, the BlackBerry 7230 and the BlackBerry 6230. Within 8 months of the launch of BlackBerry in the country, Airtel serves most of the premier corporates including Ernst & Young, GE Capital, HSBC Bank, Wipro Technologies, Standard Chartered Bank, Infosys, Siemens, Gillette India, Star TV, Morgan Stanley, McKinsey & Company, Master Card, Hewitt, Johnson & Johnson and several other large corporates & SMEs as its clients.