Top Story

e4m_logo.png

Home >> Advertising >> Article

Airtel’s new campaign ‘Udaan’ celebrates the art of storytelling

04-March-2016
Font Size   16
Airtel’s new campaign ‘Udaan’ celebrates the art of storytelling

Storytelling is an art in itself and not everyone is gifted with it. Even children have stories to share, but most of their stories go unheard because they never find an audience. Airtel India recently provided an opportunity to some underprivileged talented kids to share their stories and make the world listen to them.

On March 1, Airtel released its new campaign titled ‘Udaan’ in partnership with author Amish Tripathi and conceptualised by J. Walter Thompson. These kids joined the author in releasing a book, the narrative of which was started by Tripathi and completed by these children, who unleashed their imagination without any restraint. This was done without the author meeting the kids.

The story was recently revealed at the Jaipur lit Fest live through teleporting 3D images of the kids. With the help of technology, not only did they connect the kids to the audience, but an illustrated book on their story was also released.

Click here to see the video: https://www.youtube.com/watch?v=8iBWgJZ2R8Q

There was a lot of conversation on Twitter with people appreciating this beautiful attempt made by the network provider. 

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business