Top Story

e4m_logo.png

Home >> Advertising >> Article

Airports Authority of India scouts for agencies

27-January-2012
Font Size   16
Share
Airports Authority of India scouts for agencies

The Airports Authority of India (AAI) has invited applications from advertising agencies for empanelment with the company for a period of one year.

As per the official tender document, the scope of work includes publicity campaigns at the local, national and international level. The advertising agencies will also be required to give inputs in terms of creatives, editorials, visuals, etc., to create the campaign for various print and electronic media, including TV, print, radio, outdoor, internet, conferences, exhibitions and stalls, etc.

Under the head Advertisement & Publicity, AAI has spent Rs 580.77 lakh, Rs 878.63 lakh, Rs 1,376.67 lakh, Rs 543.88 lakh and Rs 375.83 lakh, respectively, on communication activities for the period 2006-07 to 2010-11.

Qualifying criteria for the empanelment process requires agencies to have been in business for the last three years, have a total cumulative turnover of not less than Rs 50 crore during the financial year 2008-09, 2009-10 and 2010-11 (audited figures), out of which 50 per cent shall be in respect of print media. The company’s corporate office with sufficient manpower should be in at least one of the CHQ/ RHQ city of AAI, that is, Delhi, Mumbai, Kolkata, Chennai and Guwahati.

The term of empanelment shall be for a period of one year, extendable by another one year, depending on the performance of the advertising agencies. The last date for submission of proposals is February 8, 2012.

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’