Top Story


Home >> Advertising >> Article

Airfreight calls for a pitch

Font Size   16
Airfreight calls for a pitch

Airfreight Limited (AFL), an integrated logistics company, is on the lookout for a new agency to handle its estimated Rs 4 crore advertising account. The mandate involves both creative and media duties.

Ambience used to service this account earlier, but it has in recent days surrendered this piece of business. The agencies invited include SSC&B and Triton.

AFL evolved from being a specialised cargo agent to an integrated logistics solutions provider. The customers and their needs are described, as well as the way AFL has organised its operations.

AFL is examining its internal resources and capabilities in order to achieve two organisational goals: (i) to clearly identify and make an impact on the market for an integrated logistics service and (ii) to gear up for the physical and organisational infrastructure.

AFL has not been much in the mainstream media because it's primarily looking at a B2B segment. Its communication has mostly been via specialised magazines and below the line.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business