Mobile services and technology provider Aircel, which launched its services in Gujarat and Punjab last month, has chosen Mudra Kidstuff to handle all its promotional and below the line activities in these two states.
Mudra Kidstuff was chosen after a multi-agency pitch for the project was called in July-end. The brief from the client was to paint the two states in red and blue colours to announce the arrival of the telecom operator.
In Punjab, the targeted cities were Chandigarh, Patiala, Ludhiana, Jalandhar and Amritsar, while in Gujarat, the campaign covered cities like Rajkot, Ahmedabad, Surat and Baroda. The agency carried out the promotional activities at railway stations, malls, multiplexes and petrol pumps across Gujarat and Punjab.
Shivneet Singh, Head, North & East, Mudra Kidstuff, informed exchange4media, “For 2-3 days in each of the cities, if the people visiting the petrol pumps were spotted in red or blue colours, be it their clothes or cars, they were given 1 litre fuel free of cost along with several gift vouchers.”
In Gujarat, Mudra Kidstuff tied up with Café Coffee Day to reach out to the young crowd of the city. One of the drinks served at the Café Coffee Day outlets was named ‘Aircel Cool Blue drink’ of the month. The customers at the food and beverage joint were also given away coupons, gift vouchers and movie tickets.