Top Story

e4m_logo.png

Home >> Advertising >> Article

Aircel appoints Publicis India as brand and communications partner

17-October-2007
Font Size   16
Share
Aircel appoints Publicis India as brand and communications partner

Aircel, a Maxis Group company and one of the fastest growing telecom services players in the country, has appointed Publicis India as its brand and communications partner. Currently present across nine circles, with leadership positions in Chennai, Tamil Nadu, Assam and North East, Aircel has decided to entrust its significant marketing spends to Publicis India after a two-stage multi-agency pitch.

Sandip Das, CEO, Maxis, said, “We are continuing to make significant investments over the $3 billion already made to scale up Aircel’s business and are fiercely determined to play a major part in India’s impressive telecom journey. We also understand how in crowded marketplaces brands will need to differentiate themselves and be relevant to consumers. As a result, we were looking for a creative agency that was earnest, hungry and carried no past baggage. Publicis not only exhibited those qualities, but also impressed us with their simplicity, strong intellect, insightful understanding of future markets and exciting creativity. We eagerly look forward to this partnership and what it has in store for us.”

Nakul Chopra, Managing Director, Publicis, said, “The most exciting aspect of our partnership with Aircel is the palpable chemistry our teams have established. Publicis is extremely proud of this win and we hope to team up with Aircel to do great work.”

Hemant Misra, President & COO, Publicis India, said, “The Aircel partnership is a significant milestone in our journey to differentiate ourselves from other agencies hawking size or creativity or indeed a 360-degree focus. They exist in the current while we attempt to peek into the future of people’s lives. The Aircel marketing team’s approach to this pitch was unique. Their brief was focused, their assessment objective and comprehensive.”

Publicis India manages some well-known clients like Hewlett-Packard, Nestle, L’Oreal, Sanofi Aventis, Fidelity Investments, Aviva Insurance, and ABN Amro Bank, among others.

Tags

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions