Aircel, a Maxis Group company and one of the fastest growing telecom services players in the country, has appointed Publicis India as its brand and communications partner. Currently present across nine circles, with leadership positions in Chennai, Tamil Nadu, Assam and North East, Aircel has decided to entrust its significant marketing spends to Publicis India after a two-stage multi-agency pitch.
Sandip Das, CEO, Maxis, said, “We are continuing to make significant investments over the $3 billion already made to scale up Aircel’s business and are fiercely determined to play a major part in India’s impressive telecom journey. We also understand how in crowded marketplaces brands will need to differentiate themselves and be relevant to consumers. As a result, we were looking for a creative agency that was earnest, hungry and carried no past baggage. Publicis not only exhibited those qualities, but also impressed us with their simplicity, strong intellect, insightful understanding of future markets and exciting creativity. We eagerly look forward to this partnership and what it has in store for us.”
Nakul Chopra, Managing Director, Publicis, said, “The most exciting aspect of our partnership with Aircel is the palpable chemistry our teams have established. Publicis is extremely proud of this win and we hope to team up with Aircel to do great work.”
Hemant Misra, President & COO, Publicis India, said, “The Aircel partnership is a significant milestone in our journey to differentiate ourselves from other agencies hawking size or creativity or indeed a 360-degree focus. They exist in the current while we attempt to peek into the future of people’s lives. The Aircel marketing team’s approach to this pitch was unique. Their brief was focused, their assessment objective and comprehensive.”
Publicis India manages some well-known clients like Hewlett-Packard, Nestle, L’Oreal, Sanofi Aventis, Fidelity Investments, Aviva Insurance, and ABN Amro Bank, among others.