AirAsia India, the pioneer in low-cost carrier segment, launched a digital campaign ahead of Republic Day in line with its brand promise, ‘Now Everyone Can Fly’. #FlywithAirAsia as a theme is depicted in a thought provoking film that went live on January 25 and will be aired across the brand’s social media platforms
The film brings alive the aspirations of a child who wants to fly. It begins with the depiction of a young boy playing ‘chidya ud’, a popular game across India, with his friends. He is laughed at for believing that people can fly. Sensing his dilemma, his father attempts to pacify the boy and explain that ‘people don’t fly’. The child innocently reasons that when his uncle can fly from Delhi, just like a bird, why can’t he say that people can fly? The father justifies that only when everyone has an opportunity to fly will they be able to say that people can fly. Watch the film and find out how the perception of flying has changed over time.
AirAsia India, in its efforts to increase its connectivity across the country, is reaching out to new and aspirational flyers through the film. Focused on establishing itself as an airline of choice, AirAsia India presents a modern-day scenario of today’s India; one which is built on dreams coming true.
Amar Abrol, MD and CEO, AirAsia India, said, “2017 is going to be our year and we want our current and future guests to know that they can depend on AirAsia for affordable flying and value based services. This film truly demonstrates our commitment to enable every Indian to fly, whether it is a planned or a last minute travel.”
As Internet penetration in the country continues to grow, AirAsia India’s digital-centric approach to this campaign complements the outlook of the new, digital India.
AirAsia India Team:
Sanya Kaushik - Social Media Executive
Anjeenappa Chandra Kumar – Asst. Manager Digital Marketing
Ujjwal Shrivastava - Social Media Manager
Anupama Jangid – Marketing Head
Kiran Jain - Commercial Director
Director: Jeetu Arora
Producer: Mohnish Saraswat
Copy and Concept: Durgesh Tanna
Account Managers: Ritesh Shastri, Bishwajeet Mishra