Top Story

e4m_logo.png

Home >> Advertising >> Article

Air India reviews its creative business; also scouts for media agency

23-February-2009
Font Size   16
Share
Air India reviews its creative business; also scouts for media agency

National carrier Air India is reviewing its creative duties, and while at it, is also scouting for a media agency. This is the first time that Air India is planning to appoint a media agency for its communication mandate. The account size could not be ascertained at the time of filing this report, but is believed to be substantial.

A senior official from Air India has confirmed the development and said that the airline already had agencies like Mudra, RK Swamy, Prem Associates, ThompsonConnect, among others, on its roster. However, now it plans to have one more agency under its umbrella, which will build a strong communication plan for Air India.

Air India Ltd is state-owned and administered as part of the National Aviation Company of India Ltd, which was created in 2007 to facilitate Air India’s merger with Indian Airlines. It is the 16th largest airline in Asia, serving 28 destinations worldwide. Air India was founded by JRD Tata in 1932 as Tata Airlines, a division of Tata Sons Ltd. (now Tata Group).

Air India’s current subsidiaries include Air India Cargo, a separate division that provides air cargo services with a dedicated fleet, and Air India Express, a low-cost airline that operates flights mainly to the Middle East. With the merger of Indian Airlines and its subsidiary, Air India Regional, into Air India, these two airlines also became subsidiaries of Air India.

Air India’s current livery was unveiled in May 2007. It is a cross between Air India’s old predominately red and white livery and Indian Airlines’ livery. The logo of the combined airline is a ‘Flying Swan’ with the ‘Konark Chakra’ placed inside it. The airline’s famous mascot is ‘The Maharajah’, introduced way back in 1946.

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.