Top Story

e4m_logo.png

Home >> Advertising >> Article

Air Asia appoints Carat India as its media AoR

11-November-2008
Font Size   16
Share
Air Asia appoints Carat India as its media AoR

Air Asia, a low cost carrier operating in the Asian region, has appointed Carat India as its media buying and planning partner for India. Subsequently, Posterscope would handle the OOH duties, while Isobar network would provide digital inputs for the business.

Malaysia-headquartered Air Asia, which partners Carat in Malaysia, has now extended the relation to Carat India as well. It is understood that the Air Asia communication would commence in South India. Industry sources informed that the account size would be in the vicinity of Rs 15 crore once it went pan India in its communication.

Reacting to the win, Ashish Bhasin, Chairman India & CEO South East Asia, Aegis Media, said, “We are delighted that Air Asia, our client in Malaysia, has entrusted Carat India their entire media responsibilities. All Aegis Media companies in India, that is, Carat, Posterscope and Isobar, will work together to ensure that we provide the best possible integrated media solutions to Air Asia. Air Asia is an extremely exciting client and has been recognised as one of the world’s 50 most innovative companies by Fast Co magazine and we look forward to working with them in India.”

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.