Air Asia, a low cost carrier operating in the Asian region, has appointed Carat India as its media buying and planning partner for India. Subsequently, Posterscope would handle the OOH duties, while Isobar network would provide digital inputs for the business.
Malaysia-headquartered Air Asia, which partners Carat in Malaysia, has now extended the relation to Carat India as well. It is understood that the Air Asia communication would commence in South India. Industry sources informed that the account size would be in the vicinity of Rs 15 crore once it went pan India in its communication.
Reacting to the win, Ashish Bhasin, Chairman India & CEO South East Asia, Aegis Media, said, “We are delighted that Air Asia, our client in Malaysia, has entrusted Carat India their entire media responsibilities. All Aegis Media companies in India, that is, Carat, Posterscope and Isobar, will work together to ensure that we provide the best possible integrated media solutions to Air Asia. Air Asia is an extremely exciting client and has been recognised as one of the world’s 50 most innovative companies by Fast Co magazine and we look forward to working with them in India.”