ABN Andhrajyothy, a 24-hour Telugu news channel, has appointed Aidem Ventures as its ad sales partner.
Vemuri Radhakrishna, Managing Director, ABN Andhrajyothy said, “We at ABN Andhrajyothy have developed our brand image as the ‘Most popular and fearless Telugu news channel in AP’ within a short span of time with sensational news exposés, interviews, thought provoking debates and talk shows. We have a very strong foothold in the local market and we feel that this is the right time to expand our ad sales operations pan India. With Aidem’s expertise, established network and relationship with clients and agencies pan India, we are confident that Aidem will strengthen our growth strategy of taking channel revenues to the next level. We hope this association with Aidem will broaden our national client base thus giving us healthy revenues from pan India markets.”
The network also houses the Telugu print daily Andhrajyothy.
Speaking on the win, Alok Rakshit, Business Head, Regional Entertainment and News, Aidem Ventures said, “Driving improved business results is Aidem’s philosophy. Among the southern states, Andhra Pradesh has the largest number of dedicated news channels, apart from having the highest cable TV penetration. This makes TV a vital medium for reaching out to the Andhra Pradesh market. Furthermore, ABN Andhrajyothy being one of the leading news channels in the market, we feel privileged to be signing its all-India sales mandate. With Andhrajyothy, we have strengthened our Regional TV portfolio, by adding one more priority market i.e., Andhra Pradesh. We at Aidem are confident that we will add immense value and strategise the channel’s sales.”
For the record, Aidem is an advertising sales company and also offers consulting and marketing services.