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Aidem restructures as Co-founder & Director Aidem Vikas Khanchandani steps down

28-March-2016
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Aidem restructures as Co-founder & Director Aidem Vikas Khanchandani steps down

Aidem Ventures & Zirca Digital Solutions Co-founder, Vikas Khanchandani has decided to pursue other interests while he continues to mentor across the group’s investments in the media space.

Aidem has been a pioneer within the media services space creating a suite of services for media owners on broadcast and web. In addition to media monetisation, Aidem has been a leader in offering cloud-based digital delivery service for all video advertising converting the tape driven physical delivery market to a virtual one.

Moving forward, Alok Rakshit and Nikhil Sheth will take on the responsibility for the TV monetisation services and Joydeep Ghosh will spearhead IMD Cloud (eBus) business. 

Rakshit and Sheth are integral members spearheading the TV verticals at Aidem while Ghosh has been instrumental in growing the IMD Cloud (eBus) digital delivery service - a pioneer and leader in its space with its self-serve capabilities. The company’s Digital business had been spun out into a separate entity viz. Zirca Digital Solutions and has Neena Dasgupta heading the business. The company represents some of the largest global publishers and technology firms in the digital media space viz. MSN, Skype, Economist and Outbrain amongst others. 

The management team has been strengthened with active participation of Karan Gupta, Director at Aidem and Managing Director at Zirca over the last couple of years. Gupta has been working closely with the entire management team charting the growth for the group making significant investments in India as well as South East Asia.


“While Vikas steps away from his day-to-day role, he will continue to stay involved with the company as a mentor. He will be actively involved with the media technology projects that Aidem is already invested in. Having been part of the organisation since its inception, Vikas has been responsible for driving phenomenal growth for the company and has successfully navigated the business through challenging times” said  Ashok Gupta, Chairman of Aidem Ventures & Zirca Digital Solutions. 

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