Top Story

e4m_logo.png

Home >> Advertising >> Article

AICC meets agencies for digital and social media pitch

05-April-2013
Font Size   16
AICC meets agencies for digital and social media pitch

“We tried to ignore social media for a while,” this was the statement of Salman Khurshid (Former Law and Justice Minster) in September last year. But the All India Congress Committee (AICC) is waking up to social media now.

With the Lok Sabha elections slated for 2014, and the Central Government feeling the heat, AICC is gearing up with its communication strategy, starting with the call for a pitch from various digital agencies to look after its social and digital media offerings.

While Deepender Singh Hooda, Member of Parliament, Haryana, and Vikramjeet Singh, President, Punjab Youth Congress will monitor the entire process, Digvijay Singh, Congress General Secretary will take the final call for assigning the duties.

The Government has been quite proactive on digital and social media in the few months. The Congress party has taken the initiative to interact with Google Hangout; it started with Finance Minister P Chidambaram, followed by Deputy Chairman, Planning Commission, Montek Singh Ahluwalia discussing 12th Five Year Plan and recently, Dr CP Joshi, Minster for Road Transport and Highways, highlighting on safety via Hangout.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign