The new venture of Aggi and Paddy that was initially christened ‘Roots India’, has undergone a revision in its name and will now be called ‘TapRoot India’. Agnello Dias aka Aggi explained that this was done on the advice of their consultants. “This was done only to have some part of our registered company name as part of the advertising agency name and thus be safe from any possible future complications,” he added.
Speaking to exchange4media, Aggi said, “We have been advised by our consultants, as a technicality, to have the name of our registered company as part of the name of the ad agency as well. Since the company under the registration is called ‘TAP’ (The Aggi and Paddy) Network, the name of our agency is now TapRoot India. As the name suggests, the significance to us stays the same as we have stated before.”
The company will have a staff strength of 12 people to start with and will add to the team as and when needed. The company has already signed on two accounts – The Times of India and Mumbai Mirror – at launch, and is currently in talks with at least five more clients, who are expected to come on board in the near future.
TapRoots India is a communications services company specialising in all forms of conventional and unconventional media. In partnership, both the founders, Aggi and Paddy, are equal and sole partners in the venture.