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Agencyfaqs launches Brandfit

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Agencyfaqs launches Brandfit has launched a ‘qualitative media selection model’ called Brandfit. Brandfit will aid media planners to arrive at a media choice on the basis of the editorial fit between their brands and the media vehicle to be used for maximum mileage.

Brandfit offers, three search modules—product based search, audience search, and magazine search. While the service is free for media planners, publications will be charged to access detailed information on Brandfit. Currently restricted to the print media, Brandfit will be extended to television, radio and the Internet.


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There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

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