Agencyfaqs.com has launched a ‘qualitative media selection model’ called Brandfit. Brandfit will aid media planners to arrive at a media choice on the basis of the editorial fit between their brands and the media vehicle to be used for maximum mileage.
Brandfit offers, three search modules—product based search, audience search, and magazine search. While the service is free for media planners, publications will be charged to access detailed information on Brandfit. Currently restricted to the print media, Brandfit will be extended to television, radio and the Internet.