Top Story

e4m_logo.png

Home >> Advertising >> Article

Agencyfaqs launches Brandfit

30-March-2001
Font Size   16
Share
Agencyfaqs launches Brandfit

Agencyfaqs.com has launched a ‘qualitative media selection model’ called Brandfit. Brandfit will aid media planners to arrive at a media choice on the basis of the editorial fit between their brands and the media vehicle to be used for maximum mileage.

Brandfit offers, three search modules—product based search, audience search, and magazine search. While the service is free for media planners, publications will be charged to access detailed information on Brandfit. Currently restricted to the print media, Brandfit will be extended to television, radio and the Internet.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.

Colors at top spot in the Hindi urban GEC; Zee Anmol continues to lead the rural market

Industry experts believe that brands need to learn from the recent fiascoes and backlash faced by brands such as IndiGo and BMW due to their inability to promptly address crisis