Top Story


Home >> Advertising >> Article

Agencies shying away from Triple A awards

Font Size   16
Agencies shying away from Triple A awards

One after other, advertising agencies are staying away from Triple A awards. After Ogilvy & Mather, Leo Burnett has decided to stay away from the Triple A awards. According to industry sources, of late more and more agencies are opting for Abby awards, as a benchmark for their performance.

Till last year Leo Burnett's Delhi branch had participated in the Triple A awards. However, this year all its branches have taken the unanimous decision not to participate in the Triple A awards.

Leo Burnett, had infact stayed away from the A&M awards last year and will do so this year as well. Considering even the other awards show of CAG has lost significance in recent times, the Abbys seem to be considered the benchmark for rating an agency's performance.

According to industry analysts, most of the international agencies present in India do not seem to be interested in winning regional awards and are always gunning for the top three awards in the industry - Clio, Cannes and One Show.

Meanwhile, even though the number of entries may be on the decline this year for the Triple A awards, its awards ceremony night is scheduled for later this month. As for intimating the AAAI about its withdrawal, there is still no official intimation from Leo Burnett to the association.

Source: Business Line


Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.