Top Story

e4m_logo.png

Home >> Advertising >> Article

Agencies shying away from Triple A awards

07-February-2002
Font Size   16
Agencies shying away from Triple A awards

One after other, advertising agencies are staying away from Triple A awards. After Ogilvy & Mather, Leo Burnett has decided to stay away from the Triple A awards. According to industry sources, of late more and more agencies are opting for Abby awards, as a benchmark for their performance.

Till last year Leo Burnett's Delhi branch had participated in the Triple A awards. However, this year all its branches have taken the unanimous decision not to participate in the Triple A awards.

Leo Burnett, had infact stayed away from the A&M awards last year and will do so this year as well. Considering even the other awards show of CAG has lost significance in recent times, the Abbys seem to be considered the benchmark for rating an agency's performance.

According to industry analysts, most of the international agencies present in India do not seem to be interested in winning regional awards and are always gunning for the top three awards in the industry - Clio, Cannes and One Show.

Meanwhile, even though the number of entries may be on the decline this year for the Triple A awards, its awards ceremony night is scheduled for later this month. As for intimating the AAAI about its withdrawal, there is still no official intimation from Leo Burnett to the association.

Source: Business Line

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.