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AGC withdraws DDB Mudra’s entry for Electrolux in Print category

13-April-2013
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AGC withdraws DDB Mudra’s entry for Electrolux in Print category

Goafest 2013 has opened a Pandora’s Box, which now opened refuses to close, taking down with it one agency after the other from the Creative Abbys.

In continuation of the series of controversies plaguing Goafest 2013, the Awards Governing Council (AGC) of Goafest 2013 has withdrawn the entry of DDB Mudra in the Print category as per highly placed sources. The entry has been withdrawn on the basis of the work being similar to the work done on a campaign for LG washing machines by Y&R, Sao Paulo, Brazil. This takes DDB Mudra’s tally to 15 metals.

Interestingly, the same campaign for Electrolux won DDB Mudra Group a Silver campaign in the Outdoor category. The question remains whether the AGC will also withdraw the entry in the Outdoor category?

It may be recalled that BBDO India’s entries for DHL, which include two Gold and one Silver at the Creative Abbys, have also been withdrawn due to similarity of the work with that produced by Ogilvy’s Hong Kong office.

Shashi Sinha, Chairperson, AGC, had commented in an earlier report, “We will not take any more complaints for the Creative Abbys after today evening (Friday, April 12, 2013) as enough is enough and we must move on.” 

Goafest 2013 coverage on exchange4media is presented by Patrika group.

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