Top Story

e4m_logo.png

Home >> GoaFest 2013 >> Article

AGC withdraws DDB Mudra’s entry for Electrolux in Print category

13-April-2013
Font Size   16
AGC withdraws DDB Mudra’s entry for Electrolux in Print category

Goafest 2013 has opened a Pandora’s Box, which now opened refuses to close, taking down with it one agency after the other from the Creative Abbys.

In continuation of the series of controversies plaguing Goafest 2013, the Awards Governing Council (AGC) of Goafest 2013 has withdrawn the entry of DDB Mudra in the Print category as per highly placed sources. The entry has been withdrawn on the basis of the work being similar to the work done on a campaign for LG washing machines by Y&R, Sao Paulo, Brazil. This takes DDB Mudra’s tally to 15 metals.

Interestingly, the same campaign for Electrolux won DDB Mudra Group a Silver campaign in the Outdoor category. The question remains whether the AGC will also withdraw the entry in the Outdoor category?

It may be recalled that BBDO India’s entries for DHL, which include two Gold and one Silver at the Creative Abbys, have also been withdrawn due to similarity of the work with that produced by Ogilvy’s Hong Kong office.

Shashi Sinha, Chairperson, AGC, had commented in an earlier report, “We will not take any more complaints for the Creative Abbys after today evening (Friday, April 12, 2013) as enough is enough and we must move on.” 

Goafest 2013 coverage on exchange4media is presented by Patrika group.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow