After the success of The One Show exhibition in Mumbai on December 12, where it attracted the who’s who of Indian advertising, the exhibition at Delhi on December 15 and 16 was equally supported by the creative fraternity. Mohit Dhar Jayal of Wieden+Kennedy Delhi; Lalitha Mathew and Kiran Sharma of Dainik Jagran; and Manish Goenka of IMRB, among others attended the exhibition. The One Show exhibition was supported by Bindass, exchange4media and Futuristix Media Communication Centre (FMCC).
Introducing The One Show Awards in Delhi, Amit Agnihotri, Director and Editor, ‘Pitch’, said, “The One Show Awards is an institution. It is an award to facilitate creative ad fraternity. Exhibitions like The One Show give a good platform to showcase great creativity across the world.”
Kevin Swanepoel, President, The One Club, while talking on ‘The new creative revolution and trends in digital media’, said, “Creativity should touch the consumer in whichever way possible –through print, TV, outdoor, radio or interactive media. People are embracing digital media in a big way, and broadband is certainly making this happen.”
Swanepoel added that Indians were participating in The One Show Awards for the last five years, and each year their creative imagination was getting better. He showed his desire to conduct more exhibitions and workshops in India, and is expecting to find a partner who will help in expanding the property here.
Commenting on Indian advertising scenario, Swanepoel said, “I think Indian creativity should lighten up a little bit and learn to laugh at themselves. One of the greatest traits in advertising is to have a sense of humour, and Indian advertising would benefit if it showed its sense of humour.”