After establishing itself in Gurgaon, Kolkata, Chicago and New York, Bang in the Middle has partnered with Satyan Nair, a well known advertising veteran from Thiruvananthapuram to set up its operations in Kerala.
It may be recalled that Bang in the Middle commenced its operations in Kolkata from November 2012.
Nair has been in the middle of Kerala’s advertising industry since the mid-80s. He was initially the Creative Head and Co-founder of Stark Communications. Between the late 80s and 2012, Nair was the lead creative person for multiple agencies in the Middle East. His longest stint was with Young & Rubicam, Dubai.
According to Nair, “I think Kerala is on the cusp of some interesting changes in the advertising arena. For years, homegrown brands have grown in ‘God’s own cocoon’, so to say, and unfortunately have not been able to upscale their communication to match the growth of national brands.”
“Bang in the Middle will bring in a new kind of thinking. Besides, we probably will be the only agency that has the capability to address the digital marketing sphere without moving from our traditional platforms,” he added.
Bang in the Middle expects its Kerala operations to robustly grow in the coming months. The agency will initially operate from Thiruvananthapuram, and will offer a full suite of services to clients across Kerala.
“As a Malayalee, and as someone who’s always been connected to the advertising industry in Kerala, I am thrilled to be able to officially start business in my home state,” said Prathap Suthan, Managing Partner and Chief Creative Officer, Bang in the Middle.
He further said, “I am especially thrilled that I am back with my first boss (Satyan Nair), and I am sure we can together bring great value to clients in Kerala. My relationship with Satyan goes back 25 years, and without doubt, I would put his credibility, craft, and competence on par with the best in the country.”
“More than that, I also believe that we would be in a better position than most agencies in Kerala to offer a new perspective, and bring newer advertising and marketing opportunities using the power of the web,” Suthan added.
Speaking about the Kerala market, Naresh Gupta, Managing Partner and Chief Strategy Officer, Bang in the Middle remarked, “Kerala is a brilliant market for an agency like ours. With its huge literacy levels, pulsing media, and growing digital acceptance, I cannot see why Kerala can’t define itself as India’s most online savvy market. From fashion to gold to real estate to Ayurveda to media to tourism, there are opportunities for everyone. I would think that we have strategic, marketing, and creative strengths that clients would want to gain from in a hurry.”
Bang in the Middle is roughly eight months old, and handles traditional and digital businesses for Dulux Paints, Vimal Fabrics, Hawktrack, Veen Waters, Tupperware, Zee News, iYogi, and IndiaNext, among others.
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