As reported by exchange4media earlier, Honda Cars had held a media pitch in November in Delhi last year.
Honda cars scouts for a media partner
GroupM’s Unit Motivator has won the company’s media duties on the back a multi-agency pitch. This is the second big win for GroupM this year after winning Airtel media duties in February.The account size is estimated to be around Rs 120 crore. The incumbent agency on the account is ZenithOptimedia.
The brand has recently launched a new campaign ‘Apne liye, apnon ke liye’ for Mobilio, created by Soho Square.