Top Story

e4m_logo.png

Home >> Advertising >> Article

AFAA’s action plan for Asia

31-May-2012
Font Size   16
AFAA’s action plan for Asia

The Asian Federation of Advertising Associations (AFAA) held its first Executive Committee meeting at Kuala Lumpur on May 22.

The newly-elected Chairman of AFAA Pradeep Guha noted that they deliberated an action plan for Asia for the immediate future.

The Executive Committee of AFAA has planned out a number of initiatives that would be rolled out in the months ahead. The first in line is a skills re-orientation initiative that would be held in September in Kuala Lumpur. Through it, young professionals will be exposed to a programme that has been carefully crafted keeping in mind the needs of the profession.

The Advertising Council of India (ACI) that represents India on the AFAA International Council would be kicking-off a process to allow three young professionals from advertising, media and marketing respectively to attend the programme.

Providing a cross-cultural flavor to the program, there would be a master-class with 30 students from countries all over Asia.

AAFA was set up to meet the objectives of unifying all Asian associations involved in the various aspects of advertising, to upgrade standards, ethics and practices of advertising and to bring a more meaningful contribution from advertising activities to both regional and national socio-economic development. It aims at setting up the necessary mechanism for Asian Advertising Congresses, fostering self-regulation and devising and implementing educational programmes.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video